Alluring Arctic: Who is Juho and Her Net Worth? (2023)

Everything You Always Wanted To Know

Joshua Smith

Founder and Editor at Cruising Freedom

This is the definitive guide on Alluring Arctic for 2023.

Over the last 2 years, I have spent so many countless hours watching and researching everything I could about Alluring Arctic to learn more about their story.

(Yes, I really am *that* obsessed with their cruising in the colder climates 😃)

If you wanted to know:

➜ How Alluring Arctic afforded their boat

➜ How they make their money today

➜ What new boat do they have and its upgrades

➜ How old is Juho and his net worth

➜ How you can start crossing oceans

Then you’ve definitely come to the right place.

Before we start, a quick introduction from me…

The Cruising Freedom Author

Ahoy, Matey! I’m Joshua from Australia.

I’ve built the perfect business to sail the world.

A business model which can allow me to:

➜ Own a catamaran debt-free

➜ Go for weeks without WIFI

➜ Create semi-passive income

➜ Inspire others to dream big

But more on that later… 🙂

Alluring Arctic Sailing FAQs (April 2023)

Boat Name

S/V Arktika

Previously he owned another boat called S/Y Sylvia which was a Beneteau Idylle 11.50.

They have recently purchased a new boat for $57,000:

Crew Members

Juho Karhu (age 33)

Sohvi (age 27)

I’m not sure about her last name.

The Boat

The YouTube channel ‘Alluring Arctic’ has 1984 47-feet long

It has an aluminum hull.

The boat took around 2.5 months to restore from its former glory.


They have upgraded their cold-weather sailboat with:

➜ Repainting the hulls

➜ A ton of electronic gear that had to be upgraded


According to Instagram, they are in Iceland.

According to YouTube, they are also in Iceland.

This means they are currently up to date on videos.

Past Cruising

So far Juho has explored in Norway, Iceland and Finland.

Affording It

Was Juho rich? Not really. He simply worked hard for several years to afford his boat. He paid $75,000 but had to put in a lot of work to bring it up to its former glory.

In addition, he’s leasing the boat and doesn’t own it 100%. There are other owners involved so he doesn’t sail it full-time.

Net Worth

Alluring Arctic has a net worth of $310,000 as of 2022.

Making Loot

He doesn’t treat his YouTube channel as much of a business, but does offer a Patreon subscription and makes some income through running YouTube ads.

Juho and his girlfriend make around $1,700 per month via the channel, and created a video sharing his sources:


Have they sailed with other YouTubers? Not really, but they have featured Erik Aanderaa where they did a boat tour with him.

I’ve also seen Sailing Uma commenting on their channel so they’re definitely plans.

Big Moments

Some cool moments in his journey include:

➜ Having to haul out as they were slowly sinking

➜ Getting stopped by a Baby Orca while sailing

➜ Finding whale bones and lots of trash

➜ And of course, finding the love of his life

…and I’m sure there are plenty more cool experiences to come!

Future Plans

Where will they explore? Chances are that Juho and his girlfriend will stay in the colder climates so we’re unlikely to see them in the Caribbean or South Pacific anytime soon. 🙂

Key Takeaways

There is a lot we can learn from this channel:

➜ Cruising doesn’t need to be done in the tropics

➜ Buy a reasonable yacht that you can afford

➜ Be willing to learn the hard skills in the field

➜ Find a beautiful mermaid to join you on board 🙂

And above all else, be patient!


I’m obsessed with watching their YouTube updates and can’t wait to watch more!

Create Your Own Cruising Freedom

Hey! 😃 it’s Joshua again…

Clearly I’ve been very inspired by Alluring Arctic and their travels…

Some say I’m obsessed, but sailing the world is my childhood dream.

They’re living the dream, but that dream isn’t actually that far away.

I mentioned earlier about discovering the #1 cruising business model.

With this exciting opportunity, I’ll be able to:

➜ Generate a sustainable full-time income through learning basic skills

➜ Fund the purchase of my first sailing catamaran without any loans

➜ Do it without selling to friends and family (I found a better solution!)

➜ Share my lifetime passion for sailing, cruising and global adventures

Keen to discover more? Jump on the free training right now. 👨🏻‍💻

(I share more about it on the next page…🙂)