Living Hakuna: How Does Andrea Win on YouTube? (2023)

Everything You Always Wanted To Know

Joshua Smith

Founder and Editor at Cruising Freedom

This is the definitive guide on Living Hakuna for 2023.

Over the last 2 years, I have spent many fine hours relaxing in and watching YouTube episodes of Living Hakuna.

(Yes, I really am *that* obsessed with Alejo and Andrea 😃)

If you wanted to know:

➜ How Living Hakuna afforded a $295,000 boat

➜ How they’re each able to work 100% remotely

➜ More details about their unique online business

➜ What boat do they have and its upgrades

➜ What is Andrea’s age and nationality

➜ How you can begin crossing oceans

Then you’ve definitely come to the right place.

Before we start, a quick introduction from me…

The Cruising Freedom Author

Ahoy, Matey! I’m Joshua from Australia.

I’ve built the perfect business to sail the world.

A business model which can allow me to:

➜ Own a catamaran debt-free

➜ Go for weeks without WIFI

➜ Create semi-passive income

➜ Inspire others to dream big

But more on that later… 🙂

Living Hakuna FAQs (April 2023)

Boat Name

S/V Hakuna

Crew Members

Alejandro Zuluaga (age 31)

Andrea Palacio (age 30)

They’re both avid kiteboarders and entrepreneurs, always seeking the next greatest opportunity. Below I’ll be sharing how they got started online.

Also, their two dogs are Ozzy and Echo who love their life on board.

The Boat

S/V Hakuna owns a 2008 Lagoon 420.


Upgrades to their catamaran include:

➜ 1700 watts of solar panels feeding into 800Ah batteries

➜ A 4400-watt generator

➜ An Aquatec Watermaker

➜ 3 airconditioning systems

Being digital nomads, it’s clear that they built this boat to be comfortable rather than performance-orientated. It’s their house as much as it is their office.


Living Hakuna is currently in Fort Lauderdale:

Past Cruising

They have only been sailing for 2 years and have explored the United States, the Caribbean, Bahamas and are now exploring South America with their dogs.

Affording It

They knew early on that the daily 9-5 grind and corporate life just wasn’t going to give them the lifestyle they were chasing. So instead of holding on for the long-term, they shifted to eCommerce and were able to build a successful online business in a short period of time.

Neither of them had a background in this space but they went to a conference in Vegas called SellerCon (I also went in 2019) where they discovered just how thousands of people were finding success online. From there, they funded and launched their own business – Mokai Paws – and kept pushing forward.

Not long after, they were able to quit their jobs, live in a van…and eventually upgrade to the catamaran. While they needed a small loan, it was their online business that really helped them secure a reasonably good interest rate.

So no – they didn’t come from rich parents and nor did they have large stacks of savings. Instead, they were simply resourceful in the time and energy they had to give to something meaningful.

Their choice of business model ties in well to nomadic living on a sailboat. If I were you, it’s something I would highly consider.

Net Worth

Living Hakuna’s net worth is $470,000 as of May 2022.

Making Loot

They treat their YouTube channel as a business and make an income through:

➜ Running ads on their channel

➜ Using Amazon links on their website

➜ Offering their own Hakuna merchandise

➜ Selling eBooks about preparing to sail

This brings them around $4,500/month alone.

Keep in mind that they continue to run Mokai Paws on their boat which is their primary business by using Amazon’s warehouses to store their goods.

I estimate they’re making $10,000 even up to $15,000 per month with this eCommerce business alone. Again, it’s a great model for working remotely and I congratulate them on their success!

They share more details here:


So far, I’ve only seen them with Sailing Lady Africa.

Have you seen them on any other YouTube channel? While they have had some friends on board, I haven’t seen them connect with any other channels. They are a smaller channel after all, but I do look forward to seeing them connect with others in the near future.

Big Moments

In just over 2 years, they’ve had some interesting experiences:

➜ Sailing near a pirate zone in Venezuela

➜ Being boarded at sea (though it wasn’t that bad)

➜ Going through some tough passages and repairs

➜ Handling 55-knots of breeze (they did quite well!)

They definitely know when to have fun…and when to be serious and get some work done.

Future Plans

Where to next? It’s likely they’ll explore South America before heading towards the South Pacific.

Here in Australia, we’ll welcome them with open arms! 🙂

Key Takeaways

What can we learn from this beautiful couple that works from these beautiful anchorages? A lot actually:

➜ Be willing to take a risk, even just starting today

➜ Working remotely is more accessible than ever

➜ You can definitely be liveaboards with 2 big dogs

➜ Start your business that suits the cruising lifestyle

And most importantly, remember that the time is now. There may not be another chance to have such easy access to opportunities.

Alejandro and Andrea have opened your eyes to something so powerful that it’s changed their life, and it could change yours too.


I can’t wait to see what’s in store for this beautiful cruising couple. They walk the talk and simply are the epitome of the cruising lifestyle in your 30’s in 2022.

That is – working remotely and having a ton of fun along the way!

Create Your Own Cruising Freedom

Hey! 😃 it’s Joshua again…

Clearly I’ve been very inspired by Living Hakuna and their travels…

Some say I’m obsessed, but sailing the world is my childhood dream.

They’re living the dream, but that dream isn’t actually that far away.

I mentioned earlier about discovering the #1 cruising business model.

With this exciting opportunity, I’ll be able to:

➜ Generate a sustainable full-time income through learning basic skills

➜ Fund the purchase of my first sailing catamaran without any loans

➜ Do it without selling to friends and family (I found a better solution!)

➜ Share my lifetime passion for sailing, cruising and global adventures

Keen to discover more? Jump on the free training right now. 👨🏻‍💻

(I share more about it on the next page…🙂)